Group project

Jón T. Einarsson

Freja B. Lund

To design a high-impact teaser that generates intrigue and builds brand authority for a new Sci-Fi Thriller. The goal was to convert initial curiosity into a desire to watch the full feature.


Strategy & Execution

  • Target Audience: Demographics 16+ with an affinity for suspense and speculative fiction.

  • The Narrative Hook: Focused on introducing the lead cast and the film's inciting incident to establish immediate engagement.

  • Emotional Impact: Leveraging Ethos and high production value to build credibility. The visual language was crafted to evoke suspense, professional experience, and curiosity.

  • The Concept: A atmospheric "taste" of the film’s universe, prioritizing tone and visual style over plot details to leave the audience wanting more.

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