Group project
Jón T. Einarsson
Freja B. Lund
To design a high-impact teaser that generates intrigue and builds brand authority for a new Sci-Fi Thriller. The goal was to convert initial curiosity into a desire to watch the full feature.
Strategy & Execution
Target Audience: Demographics 16+ with an affinity for suspense and speculative fiction.
The Narrative Hook: Focused on introducing the lead cast and the film's inciting incident to establish immediate engagement.
Emotional Impact: Leveraging Ethos and high production value to build credibility. The visual language was crafted to evoke suspense, professional experience, and curiosity.
The Concept: A atmospheric "taste" of the film’s universe, prioritizing tone and visual style over plot details to leave the audience wanting more.